Cataclean targets Nigeria

CATACLEAN, the Liverpool-based manufacturer of a cleaning product for catalytic converters, has struck a deal with a Nigerian distributor.

Under the terms of the deal the firm will set up a new company, Cataclean Global Nigeria, to target a country with a population of 189 million and around 31 cars per 1,000 people.

Cataclean Global, owned by Hugh Collins and Ross Baigent, sells a product that is poured into fuel tanks and is said to reduce emissions by up to 60%, removing carbon build-up from oxygen sensors and helping to prevent vehicles failing MOT emissions tests.

Corporate development director Graham Fraser said: “The last year has seen Cataclean focus its efforts to grow exports sales. The establishment of a distributor in Nigeria comes hot on the heels of similar agreements in the US, Eastern Europe and Greece. It is a very exciting time for the business, which has traditionally focused on the UK market.

“We have worked hard with our Nigerian partners to overcome some administrative hurdles to finalise this exclusive distributor agreement. Nigeria is a big market and is currently the fastest growing economy in Africa.”

%The Nigerian operation is being run by Adeyemi Oyedele who said: “The key selling points for Cataclean in Nigeria will primarily be improving engine performance and cutting fuel bills. Cars are a big expense for families here so if we can help reduce running costs that shall be a major benefit.

“Moreover, in the next few years we expect the cutting emissions message to become stronger as greater pressure is put on Nigerian drivers to make their cars greener. The main target customers will be consumer level car drivers and repair garages at this stage rather than industrial vehicles.”