Crispin Odey piles into Boohoo.com

ODEY Asset Management, a London fund run by the financier Crispin Odey, has built a 7% stake in online fashion firm Boohoo.com.

Mr Odey famously made a fortune betting against the banks in the financial crisis, paying himself £28m in 2008.

Manchester-based Boohoo floated on the Alternative Investment Market (AIM) last week raising £300m.

Shares were priced at 50p giving it a market value of £560m on admission. The value has since risen to £740m based on the latest share price of 66p.

According to a market notification, Odey bought 79,200,000 shares on March 13, the day before they were admitted to the market. This investment would have cost around £40m.

Mr Odey is married to Nichola Pease, who runs the fund manager JO Hambro, and is a member of one of the founding families of Barclays Bank. He had previously been married to Rupert Murdoch’s eldest daughter, Prudence.

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