Mediamix: Metronet; Reform; P2; Democracy; One Marketing
WIRELESS superfast broadband provider Metronet has kitted out the Altrincham based of animation firm Mackinnon & Saunders.
Mackinnon & Saunders has worked on children’s programmes such as Postman Pat and Bob the Builder, as well as big budget feature films such as Tim Burton’s Corpse Bride and Wes Anderson’s Fantastic Mr Fox.
It was struggling to get fast internet speeds at Altrincham Busines Park becuase of a lack of fibre optic cabling.
Director, Ian Mackinnon said: “we are delighted with the service and the speed that Metronet (UK) provided. We send large files between our office and post production facility so it is very important to our business that we have reliable high speed access.”
Amar Baghdadi, account manager at Metronet (UK), said: “Through innovative use of wireless technologies and cloud services, we can ensure that it doesn’t matter what’s happening with the national providers at the local exchange, we can connect customers with superfast speeds in superfast timescales.”
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MANCHESTER marketing agencies P2 Marketing and Reform Creative have merged.
The two owners, Lauren Liles of P2, and Paul Heaton, said they made the decision after working closely on shared projects.
The agency will operate as Reform Creative and work in the following sectors – arts, education, environmental, leisure, manufacturing, music and professional services.
Mr Heaton said: “Following seven years of paths crossing and a year of working closely together on shared projects we recognised that our skill sets compliment one another perfectly, delight clients; who quickly see the benefits derived from the strategic marketing and
business development input and a focused results driven approach to design development and digital campaigns. We decided that team work delivers the strongest proposition.”
Ms Liles said: “This is a real opportunity to deliver a truly integrated offer to our target audience. The pace of change in marketing and diversity of communication channels has left many businesses not knowing which way to turn, many in house marketing teams do not have the depth of expertise or resources to maximise their budget and generate a good rate of return.”
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ONE Marketing Communications has unveiled a new, mobile-responsive website for kitchen appliance specialist Britannia Living.
The website has been delivered as part of a marketing campaign which sees One managing all advertising, marketing, public relations and digital output for Stoke and Prescot-based Britannia.
Manchester’s One Marketing Communications works with a wide range of national B2B and B2C brands including Taylor Wimpey, Hoover Candy, Franke and United Utilities.
Managing director Wayne Silver said: “As a leader in the higher value kitchen appliance market, Britannia required a website that not only reflected its brand positioning, but was as modern, functional and aspirational as its products.”
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PR and social media agency Democracy has been appointed to handle the PR for bakery chain Sayers.
Sayers, established in Liverpool in 1912, operates 95 stores under the Sayers and Hampsons name, alongside 65 Poundbakery and Poundcafe outlets.
Democracy has been asked to help increase footfall and work on the Poundbakery and Poundcafe rollout strategy.
Sayers’ marketing manager, Keely Palin, said: “We were immediately impressed with Democracy’s clear understanding of the distinct personalities of our brands, their strong retail experience, measurably creative ideas and clear strategic approach.”
