Mediamix: PZ Cussons appoints Truth; Vibe wins SAS Daniels brief; Webuyanycar
MANCHESTER design agency Truth has been appointed by PZ Cussons to work on its corporate re-brand.
The projectwill involve the creation of a new corporate identity and a web redesign.
The new corporate website is now live and features photography taken on location in Manchester, Nigeria and Thailand by photographer Moy Williams.
Nina Shabanzadeh, PZ Cussons’ head of communications and employee engagement, said: “The Truth team immediately understood both our business and our culture in a very complete way.
“We were very impressed with the strategy and creativity they presented. Their vision will help communicate our commitment to providing quality brands to our consumers as well as fully engaging both our internal and external stakeholders.”
Creative partner of Truth, Darren Scott, said: “The appointment by PZ Cussons has not only provided a fantastic opportunity to work with a global organisation, but also builds on our experience within FMCG (fast moving consumer goods). Our client portfolio has continued to grow in the last 12 months, with a number of new clients on board.”
:
MACCLESFIELD agency Vibe has been appointed by Cheshire law firm SAS Daniels after a competitive pitch to lead on and deliver its PR strategy.
Vibe’s PR portfolio includes Appleyard Lees, Wilson Bowden Developments, Cast UK and The Landing at MediaCityUK.
It will work with SAS Daniels’ partners and members at locations in Stockport, Macclesfield, Chester and Congleton.
Senior partner Jonathan Whittaker said: “We were really impressed with Vibe’s approach to the brief and, given their experience within the legal and professional services sector, they brought an informed and insightful proposal to the table as well as passion and a sound grasp of our service offering.”
Vibe director Natalie Nuttall said: “We are really excited to be working with SAS Daniels and share the firm’s ambitions for growth. We are looking forward to working with the team and bringing our plans to fruition.”
::
CAR dealer webuyanycar.com has a agreed a year-long sponsorship of Original Comedy on Channel 4.
As part of the deal webuyanycar.com will roll out a series of idents, narrated by James Corden, during ‘8 Out of 10 Cats’ and ‘Alan Carr’s Chatty Man’.
The brand will use the sponsorship to promote live stand-up at a grass roots level through a series of competitions via its social media channels.
Richard Evans, at webuyanycar.com, said: “Although we take our role as the UK’s favourite car buying service seriously, we’ve always been a brand with a good sense of humour, as most recently seen with the launch of webuyanyTOYcar.com. It’s an honour to partner with like-minded brand with the comedy heritage of Channel 4 – not least so we can find a good punchline to our Jimmy and Alan Carr joke.”
Webuyanycar was set up by Noel and Darren McKee who last month sold their Rochdale car dealership Carcraft. Webuyanycar was bought by Surrey-based British Car Auctions last year. However, the McKees are still directors according to records at Companies House.
