Mediamix: Weber Shandwick; Magneticnorth; Stein IAS

WEBER Shandwick has been appointed to handle the public relations for Airport City ahead of an international roadshow.

Manchester Airports Group (MAG) signed a joint venture deal with the Beijing Construction Engineering Group last year and plans to promote the scheme in China to potential tenants and investors during a tour of Beijing, Shanghai and Shenzhen from June 9-13.

Weber Shandwick will support the tour from its offices in Beijing, Guangzhou and Shanghai.

Angela Fielding, senior project director at Argent, Airport City’s development manager, said: “We are looking forward to taking Airport City Manchester out to China to showcase its strong proposition amongst a key audience for the development. We feel having the right PR partners in place will enable us to maximise on the strong media awareness that exists already in China and to take this to the next level through a targeted, insight-led approach.

“As well as having the on the ground support, the Press Office at Manchester Airports Group (MAG) will continue to drive UK awareness for Airport City Manchester and the road show.”

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MANCHESTER-based digital design firm magneticNorth has collaborated with BBC children’s channel CBBC to create an interactive experience for an event in Gateshead this weekend.

The CBBC Live event will use wristbands containing radio frequency identification technology, which will enable children to take part in an interactive quiz trail.

At each ‘station’ at the event, children will be able to check-in using their wristband. Once questions have been answered they will be rewarded with a special memento.

Adam Todd, creative director at magneticNorth said: “We’ve teamed up with CBBC to create a way to navigate the event

using technology visitors may be aware of but may not have seen in action. As well as providing children with a

memento of their day, the trail will also give them an insight into the potential of connected technology.”

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MACCLESFIELD marketing firm Stein IAS has won ‘Marketing Service Provider of the Year – Marketing Technology’ at the Business Marketing Association’s B2 Awards.
 
The annual awards recognise marketing excellence in the B2B sector with almost 1,000 entries received this year from agencies based all over the world.

The winners were announced during the BMA’s annual awards reception at Paris Club – Studio Paris in Chicago.

Rob Morrice, chief executive of Stein IAS in Europe, said: “For an agency to even be nominated for the service provider accolade is quite the achievement. However, to actually beat dedicated global sales and marketing software providers at their own game on the grandest stage of them all is a phenomenal feat; proving that when it comes to marketing technology, we’re not only holding our own on the global stage, but setting a new standard.”