Mediamix: McCann bag Graham Taylor; Peppermint Soda; The Space Project

MCCANN Manchester has hired former England manager Graham Taylor for a new Aldi advert.
 
The twenty second spot features Graham Taylor in his armchair in front of the TV watching a match while making a comparison between a well known cider and Aldi’s own brand equivalent before his reclining chair flips back and he spills his drink. The pay-off is Taylor uttering the immortal line, “Do I not like  that”.
 
The commercial made its debut on June 9 and runs across multiple channels including ITV, Channel 4 and Sky. It is part of McCann’s Like Brands campaign which has won a string of awards.

Neil Lancaster, McCann Manchester’s creative director said: “The World Cup captivates the attention of the great British public like no other event. Over the past couple of years the Like Brands campaign for Aldi has really captured the imagination of UK consumers. We felt it lent itself perfectly to creating a real stand out commercial with a thread of great humour built around a well known footballing personality who has become a household name for his one liner about his preferences.”

::

THE talent behind MediaCityUK’s Pie Factory studio space has been appointed stage manager for Manchester’s Space project.

Dean Sinacola, completes the team of seven at the new 360,000 sq ft drama and TV production hub in Gorton, Manchester which opened for business last week.

Sinacola will be responsible for managing 55,000 sq ft of production space across five sound stages.

He will be working with general manager, Clare Griffiths and John Mariner, both former ITV employees.

The first production will be a show called World’s End for BBC children’s channel CBBC.

::

PEPPERMINT Soda, the Hale-based marketing communications agency, has been appointed by The Fragrance Shop to manage the high street retailer’s business-to-business PR.

The agency said it will raise the retailer’s profile in business media, starting with the company’s financial results later this month.

The team, headed up by senior account director, Emma Williams, will manage all B2B communications for the company.  

Jean-Philippe Glaskie, managing director of Peppermint Soda, said: “The Fragrance Shop is one of the most exciting brands on the high street, with clear plans for growth over the next five years. We’re delighted to be on board to create an even stronger presence for the company.”