Reds sign deal with Korean pharma company

MANCHESTER United has signed another regional marketing deal, this time with a Korean pharmaceutical company.

The link-up with Cho-A Pharm see the business becoming Manchester United’s official pharmaceuticals partner in Korea and Vietnam.

Cho-A Pharm will be able to use the club’s logo and imagery on uts products such as nutritional and dietary supplements and over the counter medicines.

The company, which celebrates its 26th anniversary this year, produces over 200 products, exporting to more than 20 countries. Domestically, Cho-A’s products are distributed by MediPharm, the company’s wholly owned subsidiary and the biggest pharmacy chain in South Korea with a network of over 1,000 shops.

Richard Arnold, group managing director at Manchester United, said:
“Cho-A has impressive plans to globalise its business and a commitment to empowering aspiring footballers in the two markets through the partnership with Manchester United. With over 40 million Manchester United followers in South Korea and Vietnam, Cho-A gives us another fantastic opportunity to engage our fans in the region.”

Seong-Hwan Cho, president and chief executive of Cho-A Pharm Co added: “We look forward to generating consumers’ interest in our brand and products by leveraging Manchester United’s strong global brand equity.”