S African beer brand cheers Man City link

MANCHESTER City FC has unveiled a new regional commercial deal, this time with South African beer brand Hansa Pilsener.

Financial terms of the three-year agreement that sees Hansa become Manchester City’s official beer partner in South Africa were not disclosed.

As part of the partnership, Hansa will also be given the rights to produce TV adverts featuring several City players, in addition to featuring the Club’s crest and player imagery in marketing campaigns.

Tom Glick, City’s chief business officer, said: “Hansa has a special relationship with South African City fans and has been part of their match-day experience in pubs and supporters clubs across the country for many years.  Their brand vision to inspire people to achieve their dreams, make them the perfect fit for Manchester City, and we are looking forward to helping them to achieve this goal.          

“Having visited South Africa twice on pre-season tours in the last six years, the country’s passion and love of the game is clear for all to see.  We have always enjoyed great support from fans in the region and through this partnership; both organisations will now be able to deliver a more exciting football experience for City supporters and Hansa customers alike.”

Khensani Nobanda, Hansa Pilsener general manager added: “We are excited to support local fans’ dreams of seeing their heroes have a go at another dream season.  Winning the 2013/14 Premier League trophy was a glorious moment for Manchester City fans in South Africa and around the world. 

“As official beer partner of Manchester City in South Africa, we know that your fans will be keeping the dream alive and standing behind you as you work towards defending your title in the upcoming season.”