Garic goes for growth
GARIC, the North West company which leases equipment such as work huts and fences to the construction sector, has unveiled plans to more than double turnover to £30m.
The Bury-based business, owned since 2008 by the Liverpool-based mini-conglomerate Bibby Line Group, plans to open more depots nationally as it looks to boost sales from £14.5m in 2013 to more than £30m over the next three years.
To prepare for its growth push, which it says will create a number of jobs, the company has restructured its internal hire and sales teams and created a network of regional managers to lead the expansion of its depot network.
Managing director Peter Bibby said: “The new company structure will enable us to drive sales through the greater promotion and awareness of our products to prospective customers.
“We enjoy significant brand strength in our sector but we are keen to cement our position not just within core territories such as house building – where resurgence continues apace – but in other areas such as demolition, road building, quarrying and rail where there is evidence of a demand for our products.”
Garic has recently added to its fleet through the manufacture of 500 site accommodation units, complementing its existing modular building outfit Modulink.
Non-construction sectors – such as sporting events and hospitality – are also an attractive market for Garic, which has a temporary fence hire business based in Essex. This summer the company supplied Glastonbury with a number of its 2,500 litre fuel storage bowsers.
Mr Bibby added: “There are significant opportunities to promote our products to clients who are not aware of our full product range. Our current marketing strategy involves the development of our range to a wider audience, meaning we will create greater understanding of Garic products and our innovative solutions to a wider market.
“The Garic business has been built on reputation, service and innovation and these will continue to be our watchwords during the next three years and beyond. We are well positioned for sustainable growth as we remain true to our values, continue to innovate and most importantly, set the standard for service nationwide.”
Garic, based at Kingfisher Park, Pilsworth, and has around 150 staff.
