Peel rebrands hotels arm

PEEL Leisure has rebranded its hotels arm as Tower Hotel Management.

The Manchester-based group said the new name reflected its determination to be seen as a one stop shop for hotel investors.

Peel said the business could not only manage hotels but put forward development sites as well as offer advice on planning, sales, project management and hotel construction.

Tower Hotel Management runs seven hotels under various international brands including Hampton by Hilton, Holiday Inn and Holiday Inn Express.

Managing director Peter de la Perrelle said: “The Peel Group has invested significantly in people and technology, meaning Tower Hotel Management will make full use of this diverse and complementary bank of resources to add value to the service.

“With 23,000 new hotel rooms expected to open in the UK in 2014 and 2015, we believe now is the right time to be launching our new tailor made approach to hotel development and management.”

Tower Hotel Management is sponsoring the Annual Hotel Conference (AHC) which takes place in Manchester on October 15-16.