Media mix: Deloitte’s tech tips and more
SALES of ebooks have slowed and Deloitte is predicting print will represent more than 80% of all book sales worldwide.
The technology, media and telecommunications (TMT) practice at Deloitte said sales of paperback and hardcover books sold three times more than ebooks in 2014.
It also revealed direct revenue from short online video clips was worth more than £3bn globally, while online subscription video will generate about 3% of the £168bn pay-TV market.
TMT partner at Deloitte in the North West, Jodi Birkett, said: “Deloitte predicts ebooks, while popular, are not replacing print. Ebooks sales have not impacted print books in the same way digital has affected sales of CDs, print newspapers and magazines.
“Young people remain as attached to print books, despite their uptake of other digital devices.”
The debut novel of video blogger Zoella, “Girl Online”, with her substantial teenager fan base, sold 20 physical copies for every electronic copy, he said.
::
CHESHIRE brand communication agency Thrive has stepped up the size of its creative and development teams to 11 and is planning further expansion this year.
It has also appointed co-founder of former Wilmslow marketing agency The Raft, Shaun Keefe as its latest senior consultant.
::
Liverpool-based creative agency Liquid has made changes to its executive team.
Managing director and co-founder of Liquid Chris Mitchell moved to pastures new in October and Bernie Emery took up the role in November.
Emery joins Liquid co-founder Steve McGauley in steering the company into an exciting new era of growth following the acquisition of clients including Ariston, Oak Tyres and Vitaflo.
::
Macclesfield PR firm Context Public Relations has won a deal to work with workspace management specialists AppSense.
Context will work to enhance AppSense’s profile across the UK, the US, Germany, the Netherlands, France and Australia, using a network of local partner agencies.
The aim of the contract is to improve AppSense’s reputation as a reseller-friendly business and as an innovator of virtualised desktop solutions.
