Reality TV stars help send e-tailer global
MANCHESTER Fashion e-tailer In The Style is celebrating an impressive first 18 months by launching the brand in Australia and New Zealand.
Launched in late 2013, In The Style has grown from a start-up to having a projected turnover of £3m in 2013 with almost a quarter of its sales coming from abroad.
The brand’s two celebrity ranges – by The Only Way is Essex’s Lauren Pope and GeordieShore and Celebrity Big Brother star Charlotte Crosby – have contributed to In The Style’s success, the company says.
Crosby’s Nostalgia range has seen record sales with items selling out in less than 10 minutes. Such is the success of the range that she will be accompanying the In The Style team to Sydney in mid-February due to intense demand for her range in Australia.
In The Style founder Adam Frisby said: “This time last year I was packing customer parcels from home and the 12 months since have seen huge growth.
“We moved into city centre premises, created numerous job openings and had two hugely successful collaborations.”
“I am very happy to kick off 2015 by heading to Australia and New Zealand alongside Charlotte.”
