Media mix: Influential; MC2 & more
PR and communications agency Influential has been appointed to handle the national PR for Liverpool’s ‘One Magnificent City’ summer celebrations.
The Liverpool-headquartered agency has won a competitive pitch process to provide PR, digital and marketing support for the major seven week event, which is expected to attract up to a million visitors to the city.
Influential will work alongside Marketing Liverpool and Culture Liverpool to promote the festival. The agency’s primary role will be to drive national media interest in the event, while its digital, social and marketing teams will also provide support and boost public engagement.
Claire McColgan, the city’s director of culture, said: “This is a really exciting time for Liverpool, we’ve got a cultural offer unsurpassed by any other city in the UK and a well-deserved reputation for delivering public events which really capture people’s imagination on an international scale.
“We’re looking forward to building on this over the summer and delivering a fantastic programme of events during One Magnificent City.”
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MARKETING consultancy MC2 has announced a double client win with Secure Trust Bank, one of the UK’s leading challenger banks.
Solihull-based Secure Trust Bank was established in 1954 and has been listed on AIM since 2011. In June 2014 the firm raised a further £0.5bn to support its SME lending division, which provides funding alternatives through commercial finance, asset finance and real estate finance divisions.
Last September, MC2 launched Secure Trust Bank Commercial Finance, which offers SMEs a full range of Asset Based Lending products to provide companies with the funding needed to secure growth.
MC2 is now spearheading the firm’s national communications as it begins to work with some of the UK’s most ambitious SMEs.
Following the success of the launch, MC2 was also appointed to lead the media relations for Secure Trust Bank’s established motor finance arm, Moneyway. This part of the business is focused on helping car dealers sell more cars by providing alternative finance options to help motorists get on the road.
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BRAND consultancy True North is relocating to 24 Lever Street in Manchester’s Northern Quarter.
Commercial agent Regional Property Solutions carried out a long and extensive search of the market to find True North the right offices to reflect their brand image and finally identified the right opportunity with these quirky and original offices.
Martin Carr, director of True North, said: “We have grown our business over the last ten years in Hilton Street and needed a larger office.
“But it was really important to us to find one which would best reflect our ethos and match the needs of our creative team.
“To find something that has character and the right ambiance, in a location that suited the team, was a real challenge. 24 Lever Street delivers on all counts; it is a welcoming and interesting building, the space fits our way of working really well and the building is also home to a number of other creative companies.
“We are excited to be moving into True North’s new home and to continue to grow the business from there.”
Regional Property Solutions negotiated on behalf of True North the terms agreed for the new 10 year lease on the 4,153 sq ft of first floor offices.
Richard Dinsdale of Edwards & Co acted for the landlord Stephenson Nominees.
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MANCHESTER-based agency Cube3 has been appointed by Cosaf, the specialist in evaporative and hybrid cooling systems and ductwork solutions across the design and build industry.
Following a competitive pitch between three national agencies, Cube3 was chosen by Cosaf and its two sister companies, GatorDuct and Air2o, to conduct brand development and marketing activity for the three companies to drive customer acquisition and accelerate each company’s growth.
Cube3 strategy director Nick Morgan said: “We’re delighted to have been appointed to this interesting and challenging project, where we need to balance cohesion and differentiation between the three product brands. We’ve got some exciting plans already, and it’s great to work with an engaged client team with a proven record of innovation and transformation.”
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CREATIVE agency Liquid has undergone a major rebrand to coincide with a new era of growth.
The Liverpool-based company has a new look and feel reflected in a new website, stationery and a brochure showcasing some of its more significant projects. The new brand combines a hand drawn mark with a vibrant colour palette and a commitment to using recycled materials. See the new Liquid look at www.liquidagency.co.uk.
Liquid, which offers a range of services including design, digital, PR, marketing and copywriting, has recently strengthened its video production and photography offering by increasing the size of its creative team.
The 17 strong company has a new executive team at its helm in the form of founder Steve McGauley and new managing director Bernie Emery and has recently acquired new clients including Ariston, Oak Tyres and Vitaflo.
McGauley said: ‘Liquid is growing and we’re approaching our 15th birthday, so it’s a fitting time for us to rebrand to reflect the new era. With a very talented team and new accounts on board, 2015 promises to be a big year for us.’
