Media mix: Polaris; MC2 and The Market Creative

MERSEYSIDE PR firm Polaris Media has agreed a deal to promote the official launch of a new multi-million pound ship for Swiss based oil and gas specialist  Promar Shipping Services in Barcelona.

Polaris directors Ben and Sam Pinnington travelled to Spain to promote the event as the ship, the Mamola Reliance, was blessed then officially named in a ceremony next to Barcelona World Trade Centre.

Sam Pinnington said the company was brought in to promote the event to the English language global maritime and oil and gas press, and media around Promar’s offices in Switzerland, the Middle East and West Africa.

He said the deal is the latest overseas job for Polaris, after it also promoted the completion of a multi-million pound conversion of Greek owned oil tanker the Olympic Luck, for the Gulf’s biggest shipyard Oman Drydock Company in January.

“Polaris is one of the few specialist maritime PR firms in the world,” he said. “We have spent the last eight years working with a wide range of maritime businesses building experience, knowledge and expertise.

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STRATETIC communications consultancy MC2 has announced a new client win with laser eye surgery clinic, Freedom Vision.

MC2 will be working alongside the company on a UK wide PR strategy rollout, as well as taking on management of its digital marketing content.

Freedom Vision currently operates four clinics in Manchester, Liverpool, Birkenhead and Newton-le-Willows, and is part of SpaMedica, a state-of-the-art eye hospital based in central Manchester.

Claire Robinson, account director at MC2 said: “This is an exciting time for Freedom Vision as it looks to expand its offering across the UK.
 
“We have a wealth of experience in brand development and portfolio growth and are incredibly excited to have been brought on board at this crucial stage. We look forward to working with the team at Freedom Vision to help the business reach its full potential.”

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THE Market Creative has won a two-way pitch to develop a new advertising campaign for bespoke blinds specialist Thomas Sanderson.
 
The strategic brand and retail agency based in Trafford Park, Manchester, has been tasked with conceiving a ‘big brand idea’, which can be applied across all channels. As well as a TV campaign, The Market Creative will be developing press and radio ads, direct mail and materials for events and exhibitions. 
 
The campaign will raise awareness of Thomas Sanderson’s conservatory valet service among new and existing customers, communicating the company’s long heritage and specialist expertise.
 
The company worked with Thomas Sanderson three years ago, producing idents for the company’s first TV sponsorship deal.
 
Market Creative managing director Sue Benson said: “We’ve had a great start to the year with new business from clients both old and new, and we’re delighted to be reigniting our relationship with Thomas Sanderson.”