Aviation and marketing bosses showcase Liverpool
LIVERPOOL John Lennon Airport (LJLA) bosses are visiting Aberdeen next week with colleagues from Marketing Liverpool to promote fly the flag for the city region.
They will promote the airport and the city to more than 1,000 delegates at the 2015 Routes Europe aviation conference.
The event takes place from April 12 to 14 and is an annual gathering of Europe’s top airlines and airports. It is seen as the meeting place for Europe’s airport/airline route development industry.
LJLA already has meetings with senior officials from 16 airlines confirmed. Often described as ‘speed dating’ for airports and airlines, airports have the opportunity to meet with airlines for 20 minutes before moving on to their next meeting.
Marketing Liverpool will have a stand at the conference to showcase all the attributes of the Liverpool City Region to delegates, whilst Liverpool FC have provided their Champions League trophy to be put on display for delegates to view.
The event is viewed as one of the most cost effective ways to build relationships with airlines from all over Europe and to promote the Airport and the city region to the aviation industry.
It was at last year’s event in Marseille that the airport took the opportunity to meet with Romanian airline Blue Air for the first time. Further discussions and agreement followed, with the airline commencing a three times weekly service from Liverpool to Bucharest in December 2014 and a twice weekly service to Bacau which started last week.
LJLA director of air service development Mark Povall, who will be attending the event said: “It is important that we showcase not just the capabilities of the airport to airlines but what the Liverpool City Region has to offer too.
“By working closely with our partners at Marketing Liverpool we can demonstrate the demand for new airline services linked to both business and leisure travel for both outbound and inbound markets.”
Chris Brown, director of Marketing Liverpool, said: “Liverpool John Lennon Airport is an extremely important asset to the city region’s aspirations to grow its economy. It has been striving to attract more routes and recent successes such as the new Flybe route to Amsterdam provide a massive boost to our visitor economy and inward investment prospects.
“However there is a lot more potential here and, together, we will use these wins as a springboard to create further opportunities, which is why our joint attendance at the forthcoming European Routes conference is so important.”
