AO.com TV campaign set for launch

BOLTON-based online electricals retailer AO.com is launched a new multi-channel marketing campaign today.

The ‘Loved by Millions’ campaign kicks off with a series of new TV advertisements which feature real AO customers.

Shot and produced by Shine North,the adverisement is intended to have the feel of a TV access-documentary.

AO.com brand director Andrew Kirkcaldy said: “We believe what really differentiates AO from the rest of our category is how much customers love the brand and the service they receive from us.

“You only have to read the tens of thousands of positive online reviews to see the words ‘first class service’, ‘excellent service’ and ‘brilliant service’ come up time and time again.

“We wanted to take this positive customer sentiment and bring it to life in a multi-channel campaign that not only showcases how happy we make our customers but also to tell people that there is a better way to shop our category.
 
“We want people who have shopped with AO to become intolerant of poor service, and to start to demand more from every other retail experience as a result of the way AO has treated them.  We believe there’s no better way of doing this than getting our customers to tell our service story via a familiar and accessible TV format and translating that into a 30-second ad.”