Media mix: Havas PR; Degree 53 & Bring Digital

HAVAS PR’s Manchester team has worked with global coffee company Douwe Egberts on a new campaign showcasing its limited edition range of Orla Kiely-designed jars.

The partnership features on a new £1.1m video campaign that will run until June 14 and feature on channels including ITV, Channel 4 and Channel 5.

Created by ArnoldKLP, Havas Media handling media planning and buying, and Havas PR looked after the PR.

Douwe Egberts says it was inspired to commission the renowned designer after seeing customers’ creativity on its social media channels.

Talar El Asswad, head of marketing at Douwe Egberts, said: “This collaboration is a concept inspired by customers.

“We are privileged to partner with Orla, as she is renowned for her iconic, bright and simple patterns which complement our jars perfectly. We think they are pieces our customers will treasure and use throughout their home.”

::

DEGREE 53 has created two major new apps for betting giant Betfred.

The Manchester digital firm has completed a project creating instant messaging apps for iOS and Android.

The apps allow customers to ask specific questions relating to their sports bets, receive tailored responses and place sports bets instantly.

Users can find out the day’s horse racing cards plus odds on sports fixtures and competitions, including all of the most popular markets and bets such as match betting, first goal scorer, win and each way, and lucky 15/31/63s.

Users are also able to set up notifications to receive updates on their favourite sports live.

Managing Director of Degree 53, Andrew Daniels, said: “When Betfred asked us to create their new messenger apps, their main aim was to provide users with the ability to place bets and check results in a way that resonates with other applications they are already engaged with, such as WhatsApp, Facebook Messenger and SMS.”

::

BRING digital has been awarded the brief to deliver digital marketing services for quality kitchenware retailer Silver Mushroom.

The Bolton-based agency will work to promote the Silver Mushroom brand across the internet within relevant publishers, increasing both awareness and online customer acquisition for the brand.

Silver Mushroom sell a wide range of quality kitchenware products online including bakeware, cookware and a wide range of kitchen accessories.

Rebecca Kane Founder of Silver Mushroom said, “Bring Digital really impressed us with their expertise and passion for all things digital. I’m excited for the agency to begin executing our digital strategy and increasing our online revenue.”

The appointment adds to Bring Digital’s growing list of clients which includes DW Fitness Clubs, Love Energy Savings and British interiors brand Graham & Brown.

Bring Digital’s commercial director, Lee Frame said: “I’m  confident that we can deliver some great results and make a big difference to their online customer acquisition.”