Media mix: 3c PR; theEWord; Milk Jnr’s & Kidworks
MANCHESTER-based communications consultancy 3c PR has been appointed by Working Time Solutions, the leading provider of specialist workforce optimisation software and services.
The integrated campaign will focus on corporate profiling, thought leadership content and vertical sector activity in support of the business’ accelerated growth strategy.
Working Time Solutions uses powerful data analytics and software to plan and manage flexible resourcing patterns which improve efficiency, productivity and employee work-life balance in large workforce organisations.
The company works across the public and private sectors and has a client base which includes Unilever, GlaxoSmithKline, Babcock International, Premier Foods, Coca Cola Enterprises, Wales & West Utilities, Thames Water, London Ambulance Service, Cheshire West & Chester Council and Dublin Airport Authority.
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MANCHESTER digital agency, theEword, is launching a training event aimed at providing in-house marketers and business owners with the basics when it comes to creating and executing digital marketing campaigns.
The digital marketing Eworkshop takes place on Thursday, May 28, aimed at arming marketers and business owners with a better understanding of the digital marketing sphere.
The company developed a comprehensive half-day session to deliver a fully formed digital training programme.
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MILK Jnr’s & Kidworks – the Manchester based agency that specialises in creating engaging kids activity packs for some of the world’s biggest companies and family brands – has produced and launched a new in-flight pack for TUI Group.
the pack is now being rolled out across TUI’s various airlines: TUIfly Nordic, Holland’s Arkefly, Belgium’s Jetairfly and Thomson Airways in the UK.
The Milk Jnr’s & Kidworks team was briefed to create a pack that included a mix of activities so there was something to keep children from two to 10 years entertained.
The main pack for short haul flights includes a specially commissioned activity booklet called ‘The Adventures of the Travelling Suitcase’ along with crayons and a colourful TUI branded box.
As space was limited – and each of the TUI country languages needed to be incorporated into all puzzles and games – Milk made the piece ‘language neutral’. This means that every element is self-explanatory and easy for children of all ages to understand.
