Media mix: theEword; NoChintz & Weber Shandwick

MANCHESTER digital marketing agency theEword has signed a contract with The Co-operative Bank to manage its search engine optimisation and content marketing for 2015.

The Manchester-headquartered bank has appointed theEword to support a range of objectives, including supporting the sales of current accounts, loans and credit cards; highlighting the benefits of mobile banking and building the bank’s brand awareness online.

The agency’s strategy will use insight and data to develop a content marketing strategy, working alongside the bank’s marketing team to deliver information that helps customers to make educated financial decisions.

Martin Sheerin, digital performance lead from the Co-operative Bank, said: “We are looking forward to working with theEword, which has demonstrated a flair for creativity and an understanding of our business that fully supports our ethical values and desire to ensure customers are always at the centre of our organisation.”
 
Kleon West, business development director at theEword, added: “Our aim is to turn The Co-operative Bank website into one of the most useful, resourceful and engaging platforms for customer banking.”

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INTERIORS  and branding studio NoChintz has created an industrial inspired design for the office and studio for the relocation of JD Sport Fashion to Manchester’s The Sharp Project.

JD Sport relocated its marketing and multi-channel design, production and photography team from its Bury headquarters to the digital content production complex in North Manchester.

NoChintz was appointed to create a new commercial workspace to accommodate 60 staff including photographers and designers.

The brief dictated the need for a space, which could suit the many varied requirements of the team that delivers multi-channel content across a dozen of the group’s brands.

NoChintz, which is based in Manchester’s Northern Quarter developed the brief to provide a creative solution that included a designated studio area, whilst keeping the space largely open plan.

NoChintz director Natalie Gray said: “We decided to keep the finishes and fixtures very simple and in keeping with the industrial nature of the building. Key features included exposed concrete floors, birch wood ply partitioning stripped back lighting and steel stair details.

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WEBER Shandwick Manchester has been appointed by Denbighshire County Council and its partners to challenge and change the perceptions of the Welsh coastal town, Rhyl.

The team will work on a year-long “placemaking campaign” to bring the history of Rhyl to life, positioning the town as a place where people choose to live and stay.

Sian Owen, lead officer of destination, marketing and communications at Denbighshire County Council, said: “We really want to position Rhyl as being a desirable place to not just live and work, but also a place to invest and do business, and so we needed an agency whose ideas we believed add value to work already underway and who we thought would be able to best achieve these objectives, and that’s where Weber Shandwick stood out for us.”