Neptune rebrands as Promenade Estates

NEPTUNE Investments, a group of property companies, has unveiled its new name, Promenade Estates, following a rebrand as it looks to new investment opportunities.
 
The Liverpool-based company launched in 1989 with a Neptune identity. Since then it has has spearheaded projects such as Queen Square in the St George’s Quarter of Liverpool, Baltic Village, a PRS scheme in the Baltic Triangle, and Marine Point, the £60m regeneration project in New Brighton, Wirral.
 
The company has embarked on an overhaul of its brand with a new name in order to consolidate the series of companies and streamline the business.
 
Promenade Estates owns and manages over one million sq ft of prime residential and commercial property, with a rent roll of £9m and a capital value of £140m.
 
Peter Hynd, chairman of Promenade Estates and founder of Neptune said: “Promenade Estates is heralding in a new era and we wanted the new name to consolidate the existing projects and point to the direction the company is heading in in the future.

“We wanted to refresh the identity and rejuvenate the brand of Neptune Investments as some of our major projects come to their end, such as the regeneration of New Brighton, Marine Point.

“The project has been one of our main focuses for a number of years, and now we have finished our work in the area with the completion of The Prom, 24 luxury apartments on the waterfront.”
 
The Marine Point project is a large regeneration project saw the construction of a mixed use leisure site and a luxury residential development in New Brighton. The scheme has resulted in nearly 1,000 jobs for the seaside town, and transformed it into a contemporary resort that attracts visitors from across the North West.

In addition, Promenade Estates is also responsible for the £50m Baltic Village scheme, a new development consisting of 324 private rented apartments with hotel style concierge, overlooking Liverpool’s world heritage waterfront.
 
Daniel Hynd, Managing Director for Promenade Estates, says: “This year has already been hugely successful for us.

“We’ve strengthened our position and reputation in the market with a number of new lettings at Queen Square, and particularly with the development of the Baltic Village, Merseyside’s first PRS purpose built scheme. We felt it was time to assess where the company is going, and how we can continue to develop the Promenade Estates portfolio further.

“We are actively looking for new investment and development opportunities to complement our existing assets and we’re seeking new ventures to take the Promenade Estates brand to new heights.”

The restructure coincides with the appointment of Brian Meharg as finance director.

Promenade Estates appointed The Foundry Agency, a Liverpool creative agency, to design the new brand for the business.

The property company Neptune Developments – also Liverpool based – will continue under its current name.