Firm making scents of Indian opportunity

HOME fragrance house madebyzen – owned by Manchester company Europium World (UK) – is expanding its global distribution into India.

After a successful introduction into the territory with a positive response and strong trading, the brand has plans to be sold through more than 3,000 stores on the Sub-Continent.

Madebyzen says the move natural progression for the brand following previous projects working alongside UK India Business Council (UKIBC) as well as the British Consulate in India as part of the UK Trade and Investment’s (UKTI) programme, which encourages British-based businesses to consider export markets.

The fragrance market is rapidly growing in India, driven by a burgeoning middle class- particularly from young, aspirational, professional urban Indians.

Madebyzen co-founder Dharmesh Bhayani said: “We are excited about developing the home fragrance sector and moving it forward within the Indian market.

“There is considerable demand and capacity to grow the madebyzen brand with the vast majority of homes in the territory already using fragrance products like incense sticks and traditional oil burners on a daily basis.

“However, the variety of fragrances is currently very limited to standard scents such as Rose, Lemongrass and Lavender.

“We are working on an interesting brief with the retailers and distributors to develop the range of diffusers and fragrances especially for their customers.”