John Lewis commits £4.5m to revamp

DEPARTMENT store group John Lewis is investing £4.5m into improving the fashion and beauty offering at its Liverpool store.

A refurbishment, which will be completed in November, will see fashion and beauty span across the entire first floor of the site in Liverpool One, totalling 45,000 sq. ft.
 
One significant new addition to the shop’s beauty range and a first for John Lewis is make-up brand, Charlotte Tilbury. John Lewis Liverpool will also be the first retailer in the city to stock the leading make-up artist’s collection.

The revamp of these departments will also include a refresh for shoes, premium handbags and accessories and sees brands Coach and Longchamp being introduced.

The in-store food experience will also be expanded by the introduction of Joe & The Juice, a concession which focuses on health and lifestyle food, serving freshly squeezed juice, coffee and sandwiches and is due to open on November 13.
 
In addition, in November, John Lewis Liverpool will also be the second department store to roll out a new branded lifestyle concept for womenswear – FOUND at John Lewis.

The concept, unveiled this week and to be launched in Birmingham, will present a boutique shopping environment that brings together a collection of new and niche contemporary brands to womenswear.
 
More than 25  new brands will be introduced as part of FOUND at John Lewis, including BZR by Bruuns Bazaar, Des Petits Hauts and Samsøe & Samsøe. These will sit alongside accessories from brands such as Nike, Asics Onitsuka Tiger and Jessie Harris jewellery. Designer gifts for the home from Tom Dixon, Normann Copenhagen, Poole Pottery as well as stationery from The School of Life will all be featured alongside technology brands such as MightyPurse, the latest headphones from Frends, speakers from Braven and phone cases from Skinny Dip London and Sonix.
 
Chris Earnshaw, head of branch at John Lewis Liverpool, said: “The considerable investment here in Liverpool recognises John Lewis’s commitment to shoppers in the city.

“Our aim is to offer our customers an unrivalled selection of fashion and beauty brands coupled with the unparalleled expertise of our Partners across these two key departments and also throughout the store. On completion in November, we’re confident John Lewis Liverpool will be the destination for the latest fashion and beauty in the city.
 
“John Lewis Liverpool will remain open while these refurbishments take place, providing minimal disruption to shoppers. As always, our expert partners will be on hand to help with any queries customers may have.”

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