£250,000 online merchandising concept off to flying start

CLOTHING supplier Clothes2order has invested £250,000 in a venture which enables clubs, online communities, charities, trade associations and designers to sell their own branded merchandise via the Trafford Park firm’s website.

The initiative has got off to a flying start with more than 1,500 online merchandise stores created so far, selling t-shirts, hoodies, caps, bags, vests and sweatshirts.

They include soul/funk group Shalamar, bloggers, sports teams and Facebook communities of witches and gaming ‘clans’. Orders have come from across the globe.

Michael Conway, managing director of Clothes2order, said: “The stores are proving very popular, as organisations with limited funds and little storage space no longer have to estimate demand and lay out large sums on stock.

“All items are produced on demand, and it’s a way for groups and individuals to monetise their brands as they can set their own prices.”