Vaping firm invests £300,000 in blending boutique
VAPING brand VIP has invested £300,000 to launch its new ‘blending boutique’.
Located on George Street in the centre of Altrincham’s shopping precinct, the store allows current smokers and e-cigarette users the chance to try the latest technology in vaping, while offering them the opportunity to blend their own flavours with the help of expert ‘mixologists’.
As part of the official launch, which took place on Saturday, customers were invited to enjoy Champagne and nibbles to celebrate the new store.
VIP Electronic Cigarattes commercial director Louise Stampersaid: “We’re really excited to be bringing the blending boutique experience to Altrincham – and in such a great location.
“We’re delighted to be helping the increasing number of people that are switching to vaping to explore the different options and flavours available to them.
“VIP is passionate about setting a standard in the market, and our blending boutiques have the features to ensure that users enjoy a premium vaping experience. We’re looking forward to welcoming Altrincham’s shoppers through our doors.”
The £300,000 investment in the blending boutique – the fifth of its kind – has created four new jobs.
The store, which is the company’s 140th store in the UK, will retail VIP’s new Skystorm AM30 advanced personal vapouriser, amongst its Premium Photon Kits.
