Media mix: Zeus PR; The Market Creative & more

FASHION solutions brand Perfection has appointed Zeus PR to deliver a high-energy national PR campaign.

Cheshire-based Perfection specialises in bra and shoe accessories, solving a variety of fashion dilemmas for every occasion.

With Debenhams, M&S, Dorothy Perkins, Topshop, River Island, Evans and New Look on its notable UK distributor list, Perfection has strengthened its brand with newly launched packaging and a comprehensive web platform facilitating a direct to consumer channel.

Zeus PR, which has offices in Cheshire and Manchester, has created a bespoke engagement campaign incorporating consumer and trade PR, blogger outreach and social media management which will aid further growth and success for Perfection.

Anthea Fosti, managing director of Zeus PR, said: “We are excited to be representing such a creatively ingenious brand. We feel that our targeted PR strategy can promote lasting interest for Perfection, highlighting its affordable and practical offering.”

“Working with the Perfection team is a fantastic opportunity and will complement our existing and ever-growing consumer portfolio.”

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THE Market Creative, based in Trafford Park, Manchester has developed a new TV ad to generate in-home design appointments for Thomas Sanderson shutters.

The 30-second TV ad heroes the difference in quality and craftsmanship of Thomas Sanderson interior shutters.

Actress Eva Pope, best known for her role in BBC drama Waterloo Road, provided the voiceover. It will run for four weeks on home interest satellite channels.

‘The Difference is in the Detail’ builds on the creative execution The Market Creative unveiled earlier in the year to support Thomas Sanderson’s conservatory valet service. 

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PRESTON-based creative agency, Wash Design Studio, has created a large-scale digital installation for Jaguar Land Rover (JLR) at its state-of-the-art plant, which is set to open later this month.

The 200m installation is part of the company’s £450m investment in a new plant at Castle Bromwich; boasting the very latest technology, equipped for production of the next generation Jaguar XF.

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THE Juice Academy has announced it has secured funding from Creative Skillset to launch the first ever graduate version of its social media apprenticeship, which is now open to applications from both employers and graduates.

The programme aims to create at least 15 roles in businesses in the North West with creative businesses such as BJL, Smoking Gun PR, and Social Chain are already signed up.

The Juice Academy – the digital training and job creation sister company to Manchester-based integrated communications consultancy, Tangerine – will use its tried and tested ‘boot camp’ assessment centre model to place graduates in the roles and will then train them in the essential social media skills their new employers need.