Bentley gears up with Morocco launch

LUXURY car maker Bentley Motors has opened its first dealership in Morocco as it continues to pursue international opportunities.

Its dealership, Bentley Casablanca, is located in the Aïn Sebaâ districtt in the heart of the country’s economic and business district.

The new dealership offers customers the complete Bentley model range, including the Crewe manufacturer’s latest model, the Bentayga- the fastest, most powerful, most luxurious and most exclusive SUV in the world.

Kevin Rose, member of the board for sales, marketing and aftersales for Bentley said: “Bentley’s continued expansion is a further sign of strength in the international appeal of our brand.

“We are selling in more markets than ever before and with the all-new Bentayga added to our model line-up, we look forward to Bentley Casablanca contributing to our continued positive performance.”

Robert Engstler, regional director Europe for Bentley Motors, added: “We start in Morocco in a strong position, already seeing high levels of enthusiasm for Bentley from potential customers.

“We are confident we have found the right partner in Centrale Automobile Chérifienne, combining an in-depth knowledge of business in Morocco with a long and successful track record of automotive retailing.”