Croma lands pizza at the movies deal
MANCHESTER-based restaurant group Croma has sealed a deal with ODEON Cinemas to trial an innovative ‘pizza-at-the-movies’ offer at the Trafford Centre.
The ODEON partnership, called Croma Pizzapoint, will be launched at the Trafford Centre for the premiere of the new blockbuster movie Star Wars: The Force Awakens on December 17.
It is hoped that following the success of this pilot, the concept – freshly baked pizza, each one made to order – is a unique product designed for audiences watching a film and will feature at many more ODEONS throughout the UK.
The partnership comes as the group celebrates the 15th anniversary this November of its first restaurant, at Clarence Street in Manchester, and the 10th anniversary of its Chorlton venue.
Along with eateries in Prestwich and Didsbury, the group, which enjoys gross income in excess of £5m a year, includes three 100-seat franchises at ODEON cinemas in Tunbridge Wells, Edinburgh and Loughborough.
Michael Baker of Croma said: “A visit to Croma is synonymous with exceptional high value and quality. Our traditional and innovative pizzas are made using the freshest ingredients, prepared and served by passionate teams.
”As we celebrate 15 years in business, our partnership with ODEON Cinemas shows that as a group we are continually looking forward to developing new opportunities.”
