Media mix: Geek squad star in MBNA TV ad & more
CREDIT card company MBNA has launched a new advertising campaign, highlighting the financial expertise of its team.
The light-hearted film, produced for the Chester-based firm by advertising agency TBWA Manchester, highlights how ‘staff’ make a virtue out of being boringly good at their jobs.
The ad features four MBNA ‘staff’, the boffins behind the MBNA credit card, shown in the outside world and a little out of their comfort zone. But when they’re back in their natural environment, the MBNA ‘offices’, they’re at the top of their game.
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James Poole, strategy and innovation executive at MBNA said: “At MBNA, we focus every day on making sure we get the details right for our customers. People want to know they can rely on us for the ‘financial stuff’. Our new campaign showcases how we make a virtue out of being boringly good at managing your credit card.”
MBNA issues credit cards in its own name and also for a number of iconic brands including Manchester United, Chelsea, Virgin Atlantic Airways, Emirates, the RSPCA, National Trust and British Heart Foundation.
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CHEADLE-based creative events agency Fresh Group has launchedBradford’s new shopping centre, The Broadway, which opened last week.
Fresh was appointed by owners Meyer Bergman and Westfield, the centre manager, after a competitive pitch.
The launch events celebrated the vibrancy of Bradford as well as the city’s cultural diversity. They featured performances from Kala Sangam Dance School, appearances from Bradford City FC players and also featured a fashion show.
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PR firm Polaris Media has been appointed by the Maritime Foundation to promote the Maritime Media Awards in London.
Polaris, which has a number of clients in the maritime sector including Birkenhead shipbuilder Cammell Laird, has been engaged to raise the national and international profile of the awards, which this year celebrates its 20th anniversary.
Director Sam Pinnington said: “Our journalism background combined with our knowledge of, and contacts in, the global maritime media will enable us to generate even more profile for the MMAs.”
