Media mix: Kennedy goes from PR to film; Tangerine & more
FORMER PR man Daniel Kennedy has turned his passion for film into a new career.
Kennedy has set up Paper Films in Salford, and after launching last year has worked for major business such as Bruntwood and Allied London, tourist board Marketing Manchester, and most recently for the Euroscience OpenForum (ESOF).
The work for the ESOF – which is bringing a major event to Manchester in July 2016, showcases the city’s heritage in science and celebrates its vibrant contemporary research landscape.
Kennedy decided to launch his own business after his role at SKV Communications evolved away from PR to become director of video production at the agency.
In this role he gained extensive experience in filming, editing and producing videos for a wide range of clients including Kelloggs, The Co-operative Bank, and Visit Blackpool, for whom he made an award-winning short film.
Since launching Paper Films, Kennedy has invested significantly in new kit including an editing suite and hired a producer, Max Howard.
Kennedy said: “We work hard to bring a big-budget approach to small budget projects. Not always easy but we do try. We pride ourselves on working closely with our clients to come-up with creative ideas to bring their films to life, and strive to make even the simplest of films something really special.”
Reflecting on his departure from SKV he said: “Andy (Spinoza), Gez (Vaisey) and I worked closely together for the best part of 16 years running a media relations company. We had a situation where one of the directors, me, wanted to focus on video production which wasn’t core to the business.
“I didn’t want to do PR anymore and for the last seven years or so I was making films, which wasn’t core to SKV. It became clear that I was going in a different direction and therefore I knew I had to leave.
“My departure was very amicable, so it’s all good and we all remain friends and indeed we continue to produce films for SKV, and at the moment I still get invited to their Christmas parties.”
MANCHESTER PR agency has won a four-way pitch process to work with Comic Relief, to launch and activate its 2016 Sport Relief campaign across four regions.
Tangerine will work within the nations and regions communications team at the charity to deliver a strategic campaign in the North West, Yorkshire, East Yorkshire and Lincolnshire and East Midlands, using traditional PR, social media and events.
The team’s remit will be to drive sign-ups to the Sainsbury’s Sport Relief Games, as well as maximising coverage opportunities, case study development with inspirational fundraisers and funded projects and delivery of social content.
Mary Harding, consumer MD at Tangerine, said: “Comic Relief is an iconic charitable institution, from red noses and local heroes running miles around the UK’s streets, to some of the most physically demanding sporting challenges ever completed, millions of people get involved each campaign year to help make a difference – and we can’t wait to shout about all the great fundraising efforts from within the regions.”
BRANDING and digital agency, AHOY, has been appointed to redesign and rebuild of The Mere Golf Resort & Spa’s five-year-old website.
The 4-star resort near Knutsford plans to develop its online customer journey to showcase facilities for the 81 bedroom hotel, championship golf course, award-winning spa and events spaces.
Antonio Giansante, account director at Heaton Moor-based AHOY said: “With an offering as strong as The Mere’s, and brand values that are as established as they are, it makes our job quite straightforward from a branding perspective. That means we can set our sights squarely on the user experience – one that is effortless and intuitive to navigate, socially connected without feeling shoehorned-in and is of course visually engaging.”
Siân Peak, The Mere’s marketing and PR manager, said: “We met with several agencies during the pitching process to ensure that we partnered with an agency that would not only deliver on creating an intuitive user experience, but shared our vision for the future and our passion for the brand.
“On meeting the AHOY team, their creative flair and chemistry were just what we were looking for. We’re looking forward to kickstarting a very exciting new project for The Mere and a long-term relationship with the AHOY team.”