United nets Caribbean deal with C&W
MANCHESTER United has agreed a multi-year regional partnership covering the Caribbean with a leading telecoms company.
Financial terms of the deal with Cable and Wireless Communications were not disclosed, but United said the two companies would work together to develop football within the region by hosting Manchester United Soccer School competitions and coaching programmes within local communities.
Cable and Wireless and its retail brand, Flow, will also use the partnership to provide Caribbean fans opportunities to win match tickets, signed merchandise as well as the chance to interact with Manchester United legends and ambassadors.
From the 2016/17 season, Flow will also become the exclusive distributor of the club’s in-house pay television channel, MUTV.
Manchester United group managing director, Richard Arnold said: “Cable and Wireless is a respected name in telecommunications and an ideal partner for Manchester United. Through its Flow brand, fans will easily be able to access Manchester United content via mobile, tablets and desktop devices, as well as through the Flow To Go app.
“We look forward to working with them in the Caribbean to bring our loyal fans new and exciting ways to follow the club.”
John Reid, president of Cable and Wireless Communication’s consumer group, added: “Our aim is to become the home of sports in the Caribbean and there is no better way to demonstrate our ambition than by partnering with one of the biggest sports brands in the world.
“Our agreement with Manchester United is the latest in a series of strategic partnerships that already includes the Premier League and the 2016 Rio Olympic Games, and further demonstrates our commitment to delivering the region’s best sports content to Flow customers.”
