Media mix: every1; Dinosaur; Oakbase & more

MARKETING agency every1 has launched website for a state-of-the-art sports institute – Manchester Institute of Health & Performance.

The institute is an £18m complex, funded by Manchester City Council, Sport England and City Football group. It houses world-class facilities all under one roof, including for research, performance analytics, diagnosis and recovery.

Aiming to deliver excellence in every area of physical activity and medicine, the institute is the first of its kind for the UK.

It will be used by a wealth of high-calibre, elite athletes from across the country and around the world, including Olympians and Paralympians, as well as in the local community and grass roots sport.

The work every1 did for the state-of-the-art complex, which started in September 2014, had to reflect the nature of the work and clients The Institute wanted to attract.

This included designing a slick and impressive website, helping The Institute’s team create a launch strategy, designing and producing all print collateral, as well as directing and producing a video to showcase their top facilities.

Based in Preston, Lancashire, created all marketing material for the launch event and choosing the athletes for the showcase video.

Other work on the extensive project included designing an interim microsite to show progress of the impressive facility, as it was built over time.

The project adds to the work every1 has done for HCA Healthcare UK which operates the institute.

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MANCHESTER-based integrated communications agency Dinosaur has helped The Co-operative Food grow Fairtrade stories in the run up to Fairtrade Fortnight.

The challenge was that only 28% of consumers believed that the extra money paid for Fairtrade products actually went to the producers.

To help convince sceptics that Fairtrade really was worth paying that extra for, Dinosaur created a social campaign that connected consumers directly with workers and farmers in Fairtrade Co-ops.

Mark Beaumont, Dinosaur executive director, said: “We’ve all seen brands present their clichéd pictures of happy people and feel good success stories.

“But we knew there was room for a better approach. What if we harnessed the power of social networks to put you directly in touch with farmers? No PR, no spin; just the authentic stories of ordinary people you can talk to directly.”

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LANCASTER firm Connect 2 Cleanrooms has debuted in Hollywood as one of its cleanrooms features in the new Ryan Reynolds film, Criminal.

In the trailer for the film, Tommy Lee Jones is seen operating on Kevin Costner inside the cleanroom, implanting the memories of a deceased CIA agent.

A cleanroom is an environment in which the level of airborne particles is controlled – such as pollutants, dust and microbes.

They are commonly used in manufacture to protect sensitive processes and Connect 2 Cleanrooms designs and manufactures them from its head office in Lancaster.

“We’re more used to installing our cleanrooms in commercial warehouses,” said managing director Joe Govier.

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CHESHIRE law firm Jolliffe & Co has appointed Marketing PRojects as its new PR and marketing agency partner.

The London and Cheshire-based agency will help support and deliver Jolliffes’ marketing strategy as it continues to rapidly grow and develop its legal practice in the North West and North Wales.

Marketing PRojects was chosen because of its extensive knowledge of the legal sector. The agency has previously held contracts with other law firms.

The partnership is part of Jolliffes’ on-going strategy to increase its visibility in Cheshire, the North West and North Wales and build a regionally recognised brand through a range of targeted online and off line media campaigns and events.

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MANCHESTER-based digital agency theEword is celebrating an excellent start to 2016 with a hat-trick of new client wins in the opening month.

The online marketing specialists will be working with businesses from a variety of industries to help support their digital marketing strategies and raise their profile in the digital sphere.

theEword has been appointed by Manchester-based start-up Everywalk to undertake a 12-month online content and social media advertising campaign.

Further strengthening its client portfolio in the fields of web development and SEO, theEword has also been appointed by online betting site Bet-AU to assist in raising awareness of the company in a fast-paced and crowded marketplace.

Finally, Ubertas, the nationwide IT support and consultancy provider, has appointed theEword to launch a large-scale discovery project to enable it to fully understand its target customer base and communications channels.

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CHORLEY-based marketing communications agency The Write Angle is celebrating a new client win as Sika Liquid Plastics has appointed the team to fulfil its communications brief.

Developing and manufacturing high performance advanced coatings and membranes for the protection and waterproofing of roofs and balconies, Sika Liquid Plastics selected TWA to help promote the firm’s technical expertise and credentials on a national scale.

As a member of the Sika worldwide group, the Preston-based manufacturer tasked TWA with creating thought-led and engaging content in relation to the sector, as well as supporting the business around national product launches, exhibitions and award ceremonies throughout the year.

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OAKBASE, an integrated marketing agency based in Manchester, has been appointed by Meyer Group, the specialist in gourmet cookware to produce high impact, results-driven, integrated marketing campaigns.

Meyer Group appointed the agency after a three-way competitive pitch and has set the agency a challenging mix of objectives which the agency will deliver through their social media, PR, advertising and digital divisions.

Oakbase has been tasked to take a fully integrated approach to broaden the engagement of Meyer’s flagship brands with new and existing consumers.

The agency will deliver new campaigns across multiple platforms including above and below the line channels, and utilising all of the latest digital techniques. 

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CHESTER Zoo has appointed Cheshire-based agency Ultimate Creative Communications to provide an integrated campaign for the launch of a new five-year project for the zoo.

The campaign ‘Wildlife Connections’, promotes the appreciation and conservation of British wildlife both locally and nationally.

Following a competitive pitch, Ultimate successfully secured the project due to the unique and creative approach used for the campaign. 

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FLUID Digital has revealed that its newly launched e-commerce site for online toy retailer, bargainmax.com paid dividends for the business through the crucial Christmas trading period.

Bargainmax.com is an online toy retailer and appointed the Bury-based ecommerce specialists to re-purpose their online presence, making the front end responsive and re-platforming the online solution to Magento.

With the prime objective to push revenues through Christmas, trading figures have exceeded expectations with total revenue increased by over 1,000% and mobile revenues seeing the biggest response with an increase of over 2,500%. 

Site users increased by 1,000 % from site launch to the post Christmas period.