£107m regeneration zone gets brand name

THE brand name of the area in Warrington currently undergoing a £107m regeneration is to be Time Square.

Currently, Bridge Street Regeneration Scheme, the Time Square and Warrington Market area is part of a major redevelopment of the town centre.

Warrington Borough Council has now announced the area would retain the existing name of part of the site.

The new branding was revealed on hoarding panels that currently surround the construction area of the Time Square scheme, by Warrington Council leader Terry O’Neill and deputy Cllr Mike Hannon.
 
Mancheste- based company D S Emotion served as design specialists to the authority and were appointed last year following a comprehensive and competitive pitch process.
 
WBC, Warrington & Co. and development partners Muse Developments worked closely with D S Emotion to devise the new Time Square branding, straplines and logos and considered a number of new and existing ideas before settling on the name Time Square.  

The new branding will now be rolled out and used across all aspects of the signage, marketing and promotional materials for the scheme.

The decision to rename and overhaul the area’s identity was taken with the aim of both emboldening and enhancing Warrington’s town centre whilst assisting in promoting all aspects of the ambitious scheme and to ultimately position Warrington as a vibrant town centre with much to offer.

Cllr O’Neill said: “The regeneration of the area that will from now on be known as Time Square marks an exciting new chapter for Warrington town centre. We felt that it deserved an appropriately fresh, strong new look that accurately reflects what Warrington town centre has to offer and compliments Warrington as a modern, sociable and exciting destination.
 
It was essential that the new brand articulated what is great about Warrington, whilst assisting in driving the scheme forward and we feel that the attractive new Time Square branding reflects that.”

When completed in 2019 the project will comprise a state-of-the-art, 13 screen, 2,500 seat, multiplex  cinema, a new 42,000 sq. ft. market hall, family friendly restaurants, new Council offices, retail units and a new public square.

A new build, multi-storey car park will provide circa 1,200 car parking spaces over 8 levels was granted planning permission last month and will underpin the whole development.