Finding Dory swims into Character World
LICENSED textile supplier Character World is to launch a range bedding and accessories featuring characters from the new Disney Pixar film Finding Dory.
The sequel to Finding Nemo broke Pixar records when it opened in the US in June and is expected to continue this success when it’s released in the UK on July 29.
Private equity-backed Character World has partnered with Disney to design and produce a full Finding Dory range, including duvet set, cushion, poncho and towel.
The family firm, based in south Manchester, said the range will be available throughout the UK, Nordics and Benelux countries.
Brand director Tim Kilby said: ““It’s fantastic to be introducing a new range for a movie that is generating a great deal of excitement with adults and children alike. Our licensed Finding Nemo bedding has been popular in the pre-school arena since it was released in 2003, and the latest film is set to spawn a new generation of fans.
“Much-loved characters from the first film will appear in the sequel, including Dory, Nemo, Marlin, Mr. Ray, Crush and Squirt. The engaging characters and humorous storylines all lend themselves well to vibrant bedding and accessories.
“Given Finding Nemo’s status as a modern classic, the potential for licensed Finding Dory merchandise is going to be huge.”
Finding Dory joins Character World’s preschool license portfolio which includes Peppa Pig, Thomas & Friends, Paw Patrol and Teletubbies.
