Blues in partnership with Nigeria beer brand
MANCHESTER City FC has agreed a multi-year partnership with Nigeria’s foremost beer brand Star.
The deal sees Star become the Blues’ “Official Beer Partner” in the Nigerian territory.
The agreement is one of Star’s recent partnerships with leading European football clubs and was announced at an event at Eko Hotel & Suites in Lagos.
Nick Pinder, head of partnerships marketing EMEA at City Football Group, said: “We are delighted to partner with an exciting brand like Star who share Manchester City’s passion for creativity and innovation.
“We have a rapidly growing fan base in Nigeria and by partnering with Star we have a unique opportunity to connect with our fans in a more meaningful way.
“Together, we look forward to ensuring our fans in Nigeria are a part of our journey, on and off the pitch, as we provide them with exclusive access, unforgettable memories and once-in-a-lifetime experiences.”
Star’s partnership with Manchester City will give it access to the club’s imagery and archives of content that will be promoted across Nigeria’s beer market.
Nigerian Breweries marketing director Franco Maria- Maggi said: “Even though we are Nigeria’s foremost beer brand, we continue to refresh the Star brand to keep it refreshingly new.
“That is what Manchester City is also bringing to football. They bring a freshness and new level of excitement to the established football order, and have carved a reputation for themselves in a few short years.
“We are happy to partner with the club as we both want the same things; to excite football fans and give them memorable, unforgettable moments. It is what Star has always done and this is yet another way to demonstrate our commitment to creating exciting moments for our consumers.”
