Watch brand launches after Kickstarter success

ITS website only launched last week following a successful Kickstarter campaign but CIRCULR watches is already so popular it has sold out of some of its products.

The start-up, based in Manchester, was set up by entrepreneur Danny Buck after he discovered the ‘key ingredients’ for a successful e-commerce business.

The firm’s direct-to-customer (DTC) model cuts out the middle-man and sends products directly to the customers from the manufacturers.

CIRCULR founder Danny Buck said: “We’re delighted to have smashed our £25,000 target and secured backing. Now the fun starts, as today we ship 750 watches out to our first customers.

“We’re now focused on getting CIRCULR out there and disrupting the fashion watch sector.”

In October, Buck told TheBusinessDesk.com: “We have three collections and we’re launching a range called SMARTR that’s designed as smarter watches than casual.”

“In March next year, we are going to open warehouses in New Zealand and America.

“We live in a digital world where brands talk directly to their customers so the only place you can purchase CIRCULR is from us.”

CIRCULR sells fashion forward, minimalist watches that ordinarily would cost the customer more than £200 for under £50.

Each watch is made with rose gold, sterling silver-plated 42.33mm faces, hardened mineral glass, 3ATM water resistance and a genuine leather straps.

Buck added that the company has new designs in the pipeline along with collaborations with top brands.

The brand’s Kickstarter campaign, which closed on November 4, raised £25,000, including a single corporate pledge of £5,000.

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