Why going the extra mile makes a difference to customers at Alderley Park

AMAZING customer service lies at the heart of the conferencing and hospitality industry. At Alderley Park we’re in the business of delivering events that impress.  

We’re not satisfied with simply meeting customers’ expectations – but aim always to surpass them, with the little touches and attention to detail that are the hallmarks of great venues and events teams.

We’ve hosted more than 150 events since we opened to the corporate market in 2016, and are delighted that we’ve achieved a 100% retention rate.  But to ensure this is the case, we give each event the care and attention that ensures both our customers, and the conference attendees, are truly delighted.

First impressions count. The initial client meeting should set the tone for the relationship and gives you the chance to instil confidence and trust.

When looking after any client, regardless of sector, it should never be about presenting them with pre-canned options, based on what’s worked before. But rather designing a bespoke package, tailored to their requirements, and using that previous experience to make informed suggestions and help them to avoid potential pitfalls.

Once the plan is agreed and in place, it’s then down to the people delivering the service to add additional value, over and above the expected.

One thing we see regularly is glowing feedback from customers on the little touches we add; the impromptu lift to the airport to make sure a client didn’t miss their flight or a phone returned to a delegate before they even realised it was missing – genuinely going the extra mile and cementing the relationship for return custom.

If you’d like to experience this for yourself or your organisation, please do get in touch.