PowerHouse coming to White City

Powerhouse Fitness, the UK division of Sport-Tiedje, Europe’s largest fitness retailer, has confirmed that White City Retail Park in Manchester is the location of one of three new stores opening in the Spring.

The new premises, which will be opening in North London, Manchester and Surrey will bring the total number of stores operated by the business to 12.

The new stores will incorporate more emphasis on ranges of cardio vascular equipment building on the retailer’s already strong position in the strength and weights sector.

These developments signify a change for the retailer coming just over a year after the acquisition by Sport-Tiedje.

Other changes include new branding for the new stores and website as well as the implementation of a new warehouse management system which was installed in the autumn and proved itself over the busy Christmas and January period.

Powerhouse have also appointed an experienced dedicated marketing manager to strengthen the management team.

Ken Reeve, managing director of Powerhouse Fitness said: “These new flagship stores and our new branding are the first outward signs of the significant investments that Sport-Tiedje has made into the Powerhouse Fitness business.”