Free creative audits for business

MANCHESTER creative agency Photolink has launched a free ‘creative audit’ service for North West businesses.

The service, which would normally cost £5,000, according to the company, is being offered completely free of charge to chief executives and directors.

It includes up to a full day’s audit of all brand communications and collateral, followed by a strategy session led by Photolink’s directors in its Manchester office and a comprehensive plan for the implementation of strategic ideas.

David Walter, Photolink chairman, said there was “no catch”.

“Whatever the result, they are under no obligation to work with us. The ideas we share with them are theirs to keep and use however they choose,” he said.

“History has taught us that it is the businesses that invest in their marketing and projecting themselves forward that come out of a down turn even stronger and from personal experience, of two recessions, I know this to be absolutely true,” he said.