N Brown launches new ladies fashion brand

HOME shopping company N Brown Group pis launching a new brandtargeting women over the age of 50.

Fabrici will fill a gap in the market for “sophisticated, quality clothing for the mature woman” the Manchester-based company said.

It will operate alongside other brands, such as Marisota, and underpins the company’s trategy to provide customers with quality, fashion in a wide ranges of sizes.

As with all N Brown’s brands, sizes will cater for a range of sizes, from 12 to 32. Long-known as a specialist in larger women’s clothing, N Brown has recently enjoyed success with Jacamo – a brand for younger men in plus-sizes.
Jacamo is now the fastest growing brand in the portfolio.

Fabrici is being launched following a study conducted by N Brown, which identified a new group of potential customers not currently catered for by the current portfolio of brands.

These customers are more internet savvy, stylish and sophisticated, and looking for clothing with a ‘designer feel’.

John Hinchcliffe, marketing director, N Brown Group said: “We are very excited
about the introduction of our new brand Fabrici which opens up a whole new market for N Brown to penetrate.

“Fabrici is a unique addition to our growing portfolio of catalogues and as demonstrated through our recent study, we have listened closely to our customers and are confident Fabrici is the quality, designer brand they are now seeking.”