How to get in ‘The Millennial Mindset’

Free local event hosted by award-winning agency Smoking Gun

Leading experts are joining Smoking Gun for a thought-provoking event which aims to delve deeper into the mindset of a millennial.

On Wednesday 19th September, Smoking Gun will host “The Millennial Mindset” – a free event for client side marketers, communications teams and HR staff to explore how to communicate more effectively with one of the most hard to reach audience demographics.

The event will see a bill of guest speakers sharing their expertise and revealing news research on how to fully utilise and captivate the attention of the millennial generation which accounts for one quarter of the UK population. Attendees will leave armed with tips to help them effectively accelerate business growth and develop smarter marketing tactics.

Hosted by Smoking Gun Managing Director, Rick Guttridge, “The Millennial Mindset” will provide an understanding of what exactly makes the millennial audience tick – knowledge which is essential to marketing success.

The event will feature speakers Julie Wacker, Robertson Cooper business psychologist, who will provide a talk on managing millennials in the workplace, with Phil Lynch and David Barrowcliff from Newton Insight providing a discussion on how to make the millennial market accessible to brands and PR.  David McGlone, director of Brand Edge, will also provide an insight into considering life beyond the label.

Rick Guttridge, Managing Director at Smoking Gun and host of the event, said:

“‘Millennials’ is a very broad term that gets thrown around a lot in the media and it’s a topic we often see raised in our client briefs too.

“We wanted to help add some clarity to some of the myths that exist such as who they are, what they do, how they are different, and how do we communicate with them from a marketing perspective. Through our own report and the fresh research to be unveiled by Robertson Cooper and our other expert speakers, we aim to answer some of these questions.”


“The Millennial Mindset” event will take place from 9am-11.30am on Wednesday 19th September at the Smoking Gun offices, 3rd Floor Rational House, 64 Bridge Street, Manchester M3 3BN.

 

For those unable to attend the event, a highlights video and downloadable ‘Marketing to Millennials’ guide will also be available from 20th September.

For more information and to book on the event please visit: smokinggunpr.co.uk/the-millennial-mindset-event/

 

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