Promote Your Business


Disruption creates opportunities. And has the platform for you to get your message out and make the right connections, and quickly.

Business development becomes even more important in a period of disruption and uncertainty.

Companies need to hear from the experts about the subjects that matter to them now.

During the next 12 weeks, some of the key focus areas will be:

Finance and funding

• Dealing with disruption on day-to-day finances - controlling costs; negotiating with suppliers; working with HMRC to secure time-to-pay arrangements; how to forecast when there is limited visibility; short-term sources of support.

• Funding and Government support - how to access the different Government schemes and finding what you are eligible for; how and when does the Chancellor’s promises become cash in your bank; putting a case together for the Coronavirus Business Interruption Loan Scheme; working with existing lenders and funders to navigate a way through

• Managing your legal position - contract compliance; dealing with force majeure clauses; negotiating new terms with suppliers, lenders and landlords.

• Business restructuring - implementing the right action quickly; protecting the business through difficult times; creating financial breathing space to make the necessary changes.

People and teams

• Staying productive - how to work remotely successfully; being flexible and responsive as health and childcare issues mount; keeping your culture strong; staying connected during periods of isolation; measuring productivity rather than presenteeism; preparing for the permanent changes this temporary disruption will bring.

• Rights and responsibilities - the obligations and rights of employers and employees while working remotely; what qualifies as “essential” for travel and in-person work; health and safety implications.

• Implementing major change - furloughing staff – how to do it and what it really means; changing individuals’ job roles and responsibilities; following the correct process for bringing in salary reductions, reducing benefits, and making redundancies; dealing with grievances and personnel issues from a distance

Business planning and change management

• Leading through the crisis - Creating resilience in your people and your business; shaping a vision despite the uncertainty; providing support for staff who are worried or frustrated; being an authentic leader.

• Adapting your business - Identifying and responding to opportunities caused by the disruption; implementing change quickly and from a distance; keeping plans flexible and pragmatic; learning to think the unthinkable.

Keeping your people and company safe

• Looking after employees’ wellbeing - creating a work/home divide for people not used to remote working; being aware of people who are vulnerable or have vulnerable people in their household; looking out for employees who live on their own; helping staff make the right health and medical choices; ensuring employees don’t feel any (real or imagined) pressure to stretch Government guidelines because of work demands

• Technology and cyber-security - keeping networks and platforms secure; updating and monitoring appropriate use policies; value-for-money tech investments. brings together digital technology, expert thought leaders and a senior executive audience together to promote your business, brand and expert opinion through our virtual event services.

With more than 300,000 unique visitors to our website each month and more than a decade's experience of delivering digital content to our audience, we are the right partner to work with in producing something that is bespoke, targeted and timely.

There are three different platforms to choose from:

  • virtual seminar
  • virtual roundtable
  • webinar

Virtual seminar

This takes our successful seminar offering to an online audience.

Up to five business leaders and experts - including you, as sponsor - will discuss the key issues of the topic in a panel discussion chaired by

Each panellist will appear by video, and the event will be streamed live to an audience which has registered in response to direct marketing, news stories, display advertising and social media activity on TheBusinessDesk platforms.

Each event would be given its own social media handle allowing social media debate, and expanding the event's reach.

The recorded event would be published on, alongside two news stories focussed on the key points from the discussion.

Cost: £3,295 + VAT as sole sponsor OR £2,495 + VAT per non-competing co-sponsor

Virtual roundtable

6-8 delegates, plus sponsor and, who will chair the discussion. will arrange all delegate participants, technology and record the meeting as part of a post event coverage piece on daily email and website searchable indefinitely.

The coverage post event would be two stories and will also be complemented by supporting social media campaign.

Each delegate will be invited to meet with the sponsor following the debate but this will be at the delegate’s discretion.

Cost: £3,295 + VAT as sole sponsor OR £2,495 + VAT per non-competing co-sponsor

Webinar webinar service is a great standalone product allowing you to brief, train, present your expertise and knowledge to a large virtual audience.

It also makes the perfect accompaniment to a virtual roundtable or seminar to further showcase your expertise to an engaged audience. will arrange an audience through direct marketing, content and advertising as well as supporting social media.

Cost: £1,995 + VAT.