Store openings help ProCook turn up the heat on profitable growth plans

Kitchenware specialist ProCook believes it is ready to turn up the heat ahead of the crucial trading period in the weeks ahead.

It will open five stores by the end of November, adding to four that have already launched in this financial year.

ProCook chief executive Lee Tappenden said the new locations will provide “improved brand awareness and an increased share of the fragmented kitchenware market”.

The Gloucester-based B Corp increased revenues by 9% in a long second quarter, to £17m, accelerating the rate of growth seen at the start of the year.

Tappenden added: “We have continued to build on recent momentum and outperform the market, with strong trading in the second quarter, as we made significant progress in delivering our clear plan to accelerate profitable growth.

“The group’s trading momentum, encouraging performances from our new stores and strong product availability, positions us well for the important peak trading period.”