Fast growing ecommerce firm unveils news chief executive

Leading eCommerce provider Huboo has appointed Andrew Pinnington as its new chief executive.

Martin Bysh, who has run the company since 2017 will remain outgoing chief executive for the next three months, and continue indefinitely as a member of the board.

In preparation for Andrew Pinnington entering the business, a new round of capital has been raised led by Mubadala Capital and supported by all current major investors.

Andrew Pinnington is an experienced business leader with a track record of successfully running complex public and private venture-backed businesses across the technology, retail, FMCG and consulting sectors.

After successful early-career stints at Bain & Co and Pepsico, he made his name at Carphone Warehouse, where he spent 12 years in charge of operations as the business scaled from a small private company through to a floatation and eventual joint venture with Best Buy.

With a wealth of experience guiding companies through transitions, Andrew Pinnington has held several leadership positions in rapidly expanding venture-backed enterprises over the last ten years, including stints at MyTaxi, Bikeshak, Itch, and Beat.

Huboo co-founder Martin Bysh has decided to step down following a seven-year tenure.

Under his leadership, Huboo has grown into one of Europe’s leading eCommerce fulfilment businesses, with more than 700 employees, operations in five countries, and £50m in annual recurring revenues, generating 180% year-on-year growth in 2023.

Bysh and co-founder Paul Dodd were determined to break from the industry’s appalling track record on warehouse working conditions and job satisfaction. One of Huboo’s biggest successes to date is its low warehouse staff turnover compared to the industry average of 37%.

Under Bysh’s stewardship, the company has weathered a pandemic, the post-Covid market correction and a protracted cost of living crisis, achieving consistent year-on-year growth and supporting thousands of growing eCommerce brands along the way.

By helping smaller brands struggling to secure fulfilment services elsewhere, Huboo has been able to significantly expand the total addressable market for fulfilment, to the benefit of eCommerce businesses everywhere.

Paul Dodd will remain in position as Huboo’s Chief Innovation Officer.

Martin Bysh said: “I’m a tech entrepreneur who was seduced by a revolutionary operational opportunity, and it’s been wonderful working with Paul and our team to seize the moment and realise our vision for Huboo. Most importantly, we’ve built Huboo in a way that has not only delivered massive growth, but has created better jobs for warehouse workers and established a dynamic, positive workplace culture – practically unheard of in fulfilment.

“It’s been an honour to serve, but I’ve always known that I wasn’t the person to take the company into its next growth phase. We’ve spent many months scouring the market for the ideal replacement, and in Andrew Pinnington, we’ve landed upon a brilliant leader with all of the right experience running complex global businesses. Passing the reins over to Andrew means I’ll be able to focus more time on my family, my various board and advisory roles and hopefully a few new hobbies, safe in the knowledge that Huboo is in the very best hands.”

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