Kitchenware brand cooks up growth plans with new retail director
Joe Pennington has been hired by kitchenware brand ProCook, which is headquartered in Gloucester, as retail director.
With an extensive background in the retail sector, Pennington brings with him a wealth of experience and a strong track record of leadership and store expansion.
The company said Pennington’s appointment marks a significant step forward in ProCook’s commitment to retail innovation and customer engagement. As the brand continues to expand its footprint, his leadership will be instrumental in shaping the future of ProCook’s retail operations.
With a successful career in the retail sector, Pennington held key roles at renowned brands such as Ralph Lauren, Topshop/Topman, White Stuff, and most recently has spent the last eight years with Charles Tyrwhitt.
In his new role, Pennington will oversee the company’s retail strategy, enhancing the in-store experience and supporting ProCook’s ambitious store expansion plans.
He said: “I’m incredibly excited to be joining ProCook at such an exciting stage of its growth journey. I look forward to working closely with the teams to lead the company’s growth and store expansion plans. The teams are the heartbeat of every store, and I firmly believe that by
working together, we can achieve great success.”
Lee Tappenden CEO at ProCook, said: “We are thrilled to welcome Joe to the ProCook family. His experience, leadership, and passion for people and retail excellence align perfectly with our vision for growth. With Joe at the helm of our retail operations, we are confident in our ability to strengthen our in-store presence and deliver exceptional customer experiences.”
