Financial services firm launches in South West

A unique financial services firm has launched in the South West.

Founded by Kat Wellum-Kent Fractional Finance  positions itself as a market disruptor.

Kat Wellum-Kent, has twenty years’ experience in financial services – most of which was spent with one of the Big Four.

Clients are driven, dedicated start-ups and scale-ups that have a clear three-to-five-year vision of what they want to achieve.

Fractional Finance integrates itself into the core of any business it serves, lending its expertise on a contractual basis to its clients.

The Chief Financial Officers working for Fractional Finance not only ensure their clients’ finances are accurate and to standard, but they also support with in-depth forecasting and strategy, helping owners make sense of the numbers and ensure their money is working as hard as it can to help them reach their goals.

Fractional Finance sits in board and senior level meetings, offering dynamic insight and advice as the business transitions, as well as supporting with water-tight risk management strategies. Fractional Finance is also a key pillar of support for any business pursuing an exit strategy.

“We’re not your typical finance team,” said Kat. “After working in finance for more than two decades, I’ve spotted the chink in the armour. Successful businesses need financial teams that sit within a business, supporting owners to drive their vision through actionable, data-driven insight.

“It’s no good just giving a business its financial figures and leaving the owner to figure it out. They’re already likely to be wearing many hats, so adding this to their plate isn’t going to help. Fractional Finance offers a bespoke solution to its clients, working with them to make sure their ambitions become a reality.”

She added: “The business landscape has become increasingly challenging, with many hurdles in the way for businesses owners, especially those in the start-up and scale-up phases. Fractional Finance not only gives these businesses a clear indication of how they are performing financially but from this, we can support senior leaders with aspects such a salary, remuneration possibilities, technology investment and business acquisitions to ensure they stand head and shoulders above their competitors in an ever-increasingly competitive world.”

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