Coach services firm grows from previous year

Demand for staycations resulted in a strong year for Daish’s Holidays – the independent family-owned UK coach holiday group.

The Dorset company experienced notable growth in both annual turnover and coach travel to its 12 hotels, with an almost 10 per cent increase compared to the previous year.

Daish’s Holidays specialises in offering affordable UK coach and self-drive breaks to its hotels across England and Wales. Among guests opting for coach travel, the company transported an impressive 95,229 passengers using its dedicated fleet of 35 luxury coaches in the past year.

Notably, 44 per cent of holidaymakers travelled to and from the West and East Midlands.

Paul Harper, commercial director at Daish’s Holidays, said: “We have been delighted with the growth in business over the last year, and anticipate a strong year for coach tourism in 2024 following the high level of interest we have received for new year bookings and beyond.  While the cost-of-living crisis continues to impact household budgets we recognise the importance of delivering affordable holidays and outstanding service to our loyal and growing customer base.

“We have offered self-drive and coach trip breaks to our hotels for almost 45 years and have attained excellent customer loyalty, with many visitors returning to our hotels year after year. We offer a wide choice of accommodation at some of the UK’s best locations with great entertainment, all at affordable prices – the ideal combination in the current economic climate.”