Airline announces new Canadian services from Birmingham Airport
A significant new service is being launched from Birmingham Airport which enhances the hub’s direct connection to North America.
Primera Air, which earlier this year announced it would be operating services to Boston and New York from Birmingham, is now expanding its services with a new route to Toronto.
The Canadian service will operate three times per week on a year-round basis, starting next May.
Andri M. Ingolfsson, president and chairman of Primera Air, said: “Yet again, we are very proud to announce our new direct routes from our European bases to Canada. Toronto will be a great addition to our earlier announced New York (EWR) and Boston routes from Birmingham.
“With our brand new Airbus 321NEOs airplanes, we are opening routes previously traditionally served only by wide-body aircrafts. With unmatched efficiency of these new-generation aircraft, we will be able to offer unprecedented prices to our passengers from the UK.”
The new service is aimed at both the leisure and business traveller.
The Airbus planes will offer two classes of cabin – full-service Premium and low-fare Economy.
The Toronto flights will operate on Tuesdays, Thursdays and Saturdays.
The airline is looking to make major inroads into the North American market and is pricing its seats competitively, with fares starting one-way from £149.
Daily flights to New York and four weekly flights to Boston were announced earlier this summer as the airport looked to fill the void left by the withdrawal of both American Airlines and United from Birmingham.
William Pearson, Aviation Director at Birmingham Airport, said: “It is welcome news that Primera Air is expanding its choice of popular Transatlantic destinations from Birmingham by adding a new route of Toronto. Having only announced two routes to Boston and New York in July of this year this shows the demand that Primera Air is seeing from the Midlands.
“Demand for travel to US and Canadian destinations from the West Midlands is high and Primera Air is offering fantastic seat prices meaning it is likely Toronto will be very popular. We recommend passengers book ahead to avoid disappointment as we expect seats will sell quickly.”
For the next two years Primera Air will increase its presence at existing bases in Europe as it looks to open other trans-Atlantic routes. The airline has 20 new Boeing Max9-ER airliners on order so it can look to meet demand.
Primera Air operates flights to more than 70 airports in Europe. The airline is based in Denmark and Latvia, and is part of the Primera Travel Group that operates travel agencies and tour operating companies in Sweden, Denmark, Norway, Finland, Iceland and Estonia.
An Airbus A321NEO operated by Primera
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