Consultation gets underway for major Shrewsbury regeneration scheme

The next stage of public consultation has been launched for Shrewsbury’s Smithfield Riverside regeneration project, ahead of the submission of two planning applications.

Led by Shropshire Council and its development manager, RivingtonHark, Smithfield Riverside is the regeneration project set to transform the area between the River Severn, Darwin Centre, Roushill and Raven Meadows in Shrewsbury town centre.

The first of four ‘phase one’ planning applications was submitted in December 2023, with a decision expected this spring. Funded by almost £19m of Levelling Up money from the UK Government, the plans, if approved, would see the demolition of the Riverside shopping centre and former Riverside medical practice and the creation of a public park.

A mix of residential, office and hotel space is expected to form the second planning application between Smithfield Road, Raven Meadows and the proposed Roushill Park.

The third application would see the creation of a new social destination located between Pride Hill and Raven Meadows. The existing Pride Hill shopping centre would be partly demolished – with the retention of the existing service yard platform and a smaller covered retail arcade that connects to Pride Hill high street.

Adjoining new buildings and a raised podium would be constructed to accommodate a boutique cinema, retail pavilion, bars and restaurants, and an outdoor event space.

Ian Nellins, Deputy Leader of Shropshire Council, said: “The Council and our project team are pleased to be starting the next phase of public consultation on Smithfield Riverside and showcasing our exceptional vision to transform this area of the town centre.

“Building on the exciting planning application for Roushill Park, these subsequent proposals provide us with a strong blueprint to deliver a dynamic mix of food and drink venues, a new cinema, hotel, shops, homes and workspaces over the coming years – helping us draw more visitors, residents, businesses and jobs into Shrewsbury.

“The design of the scheme looks really special, with the architecture respecting our unique heritage and identity, while also delivering a modern and dynamic offering for the communities of Shropshire.”

Proposals for planning applications two and three will be shaped by this next round of public consultation, which runs until March 5.