Jaguar roars into top spot in new J D Power survey
JAGUAR has been announced as the Number One manufacturer in one of the automotive world’s most influential surveys.
The company has come out top of the latest J.D. Power and Associates/What Car? 2012 UK Vehicle Ownership Satisfaction Study (VOSS).
The study was based on the evaluations of nearly 18,000 motorists in the UK after an average of two years ownership. Every aspect of vehicle ownership was rated from performance, design and comfort to quality, reliability, cost of ownership, economy and dealer service satisfaction. The resulting data allowed the study to be the most comprehensive of its kind.
As well as heading the rankings for manufacturers, Jaguar was also successful in the individual categories. The XF gained 15 places within 12-months to claim the ‘Executive Car of the Year’ title.
Jaguar said the 2012 result marked the culmination of a steady rise in owner satisfaction; Jaguar finished third in the 2011 survey.
Jeremy Hicks, Managing Director of Jaguar Land Rover UK, said: “To be awarded the Number One spot by JD Power is a huge honour – not only for the staff of the 90 Jaguar dealers in the UK but for the circa 2,000 employees at the Castle Bromwich factory and the talented designers and engineers based in Warwickshire whose determination, attention to detail and commitment to quality have delivered this result.”
Grant McPherson, Director of Operations, Jaguar Castle Bromwich, added: “Every member of the Castle Bromwich team, including our suppliers, aims to exceed the expectations of our customers. This award is fitting recognition of their outstanding efforts over the years.”
He said the firm would continue with the approach as it looked ahead to the launch of two new models – the XF Sportbrake and the new F-Type sportscar.
The improved satisfaction levels coincide with a 56% rise in Jaguar’s UK sales volumes.
Adrian Hallmark, Global Brand Director, Jaguar Cars, said: “It’s tremendous to have such customer recognition of our commitment to delivering quality, technology and a world-class ownership experience. This is a huge accomplishment and a tremendous honour to achieve the Number One spot. Now we’re at this point, we will work with even greater energy to sustain this performance.”
