Hollywood Monster goes for gold with £1m project
ENORMOUS banners and huge street dressings produced by a Birmingham company will be seen by hundreds of thousands of visitors to the Olympics.
Tyseley signs and graphics specialist Hollywood Monster has created huge banners which are being installed at Westfield Stratford City and the surrounding area adjacent to the major sporting venues and athletes’ village.
The firm has been working alongside retail giant Westfield on the £1m-plus project in the build-up to the Games.
It is the latest in a string of high-profile projects it has completed for the retail giant. The £1.45bn Westfield Stratford City is Europe’s largest urban shopping mall with more than 300 High Street names and 50 restaurants.
Hollywood Monster director Simon McKenzie said: “It’s a huge coup for us to work on such a prestigious project with Westfield Stratford. It’s part of the UK’s most ambitious regeneration project and of course it’s one that we’re really excited to be involved in.”
A creative team has been working on producing dozens of banners over the past three months at Hollywood Monster’s HQ.
The firm has installed approximately 4,000 sq ms of sustainable vinyl applications to glazed elevations around the Westfield Stratford City centre and dozens of flags and lamp-post dressings as well as a 400 metre double-sided crowd separation banner on the main walkway to the park.
